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Gina Rahn

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Case Study: Accessibility Strategy & Risk Mitigation

Executive Summary

Spearheaded an enterprise-wide accessibility compliance framework across eight disparate product lines, partnering with legal and financial leadership to transform regulatory risk into a proactive, design-system-led market differentiator.

The Context & Challenge (The "Before")

Upon evaluating our product portfolio, I inherited a fragmented ecosystem of eight distinct product lines built on completely different legacy technology stacks. Historically, accessibility had not been prioritized, resulting in a compounding technical and regulatory debt across the entire suite.


The stakes shifted drastically with state-level legislative movements—specifically Colorado’s HB 21-1110—and the looming ADA Title II federal regulations. I immediately recognized that our historical non-compliance was no longer just an experience flaw; it was a massive, immediate financial and legal liability that threatened our ability to protect and win business in critical markets. Furthermore, our sales and account management teams lacked the formal documentation, such as Accessibility Conformance Reports, required to clear standard procurement hurdles during competitive RFPs. We needed a comprehensive strategy to audit our baseline, mitigate corporate liability, and systematically modernize our entire software portfolio.

The Leadership Playbook (The "How")

To turn this massive technical hurdle into a manageable corporate initiative, I deployed a three-pronged strategic playbook:


  • Financial & Legal Alignment: Partnered with in-house legal counsel to quantify precise risk exposure. Worked directly with finance to map our customer footprint against Annual Recurring Revenue (ARR), quantitatively prioritizing engineering focus on our highest-revenue product lines first.
  • Actionable Governance & AI Augmentation: Initiated comprehensive baseline audits to generate formalized compliance documentation, instantly unblocking stalled sales RFPs. To scale manual keyboard and screen-reader testing pipelines, I trained and deployed advanced AI models to accelerate automated testing velocity.
  • Scale via Design Operations: Realized manual remediation across eight distinct tech stacks would cripple engineering velocity. I directed the UX team to run core design system components through a rigorous audit, baking accessible contrast, focus states, and visual requirements into the core code to automatically eliminate an estimated 60% to 70% of legacy issues at the root.

Impact & Ongoing Change Management (The "After")

One year following the launch of this initiative, the organizational transformation has been profound. One of our primary product lines is now fully compliant across all audited accessibility criteria. Five additional core products have successfully remediated 30% to 60% of their legacy accessibility debt by rolling out our accessible design system in phased, high-velocity engineering sprints.


Through proactive risk mitigation, automated AI testing workflows, and systematic design system governance, we are entirely on track to achieve a baseline of 90% compliance across our portfolio well ahead of the revised 2027 federal enforcement deadlines.

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